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SoundKraft LLC sees success by being the first company in UAE to invest in Sennheiser’s G4 IEMs

Date: 14 May 2019
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Dubai-based AV rental company SoundKraft LLC is reporting growing interest in the region for its recently purchased ew IEM G4 wireless in-ear monitoring system from Sennheiser. The company is attributing this response to the system’s ‘exceptional audio, flexible wireless sync, transmission range and compatibility with the manufacturer’s WSM software.

‘We work closely with a number of international bands and artists,’ explained Mithesh Bhatia, SoundKraft LLC owner. ‘It was the high demand from these customers that prompted our decision to enhance our rental offerings with Sennheiser’s latest IEM system. ‘While seldom apparent to audiences, IEMs are absolutely critical to live performers who have loved the unmatched quality that’s a hallmark of the Sennheiser brand. Because the system is so easy to set up and manage, it is extremely reliable, allowing artists to focus on their performance.’

Working closely with Sennheiser’s regional distributor, Venuetech, the rental company has been using the manufacturer’s systems for the past five years. ‘Compared to other systems, the wireless sync is very simple and straightforward,’ offered Bhatia. ‘The ew G4 is compatible with every system in our portfolio and we have regularly received feedback from customers about its excellent audio quality and transmission range.’